Tomorrow night is shaping up to be the social event of the season: Serg Ivo, London’s multi-hyphenate entrepreneur, DJ, and nightlife icon, is turning 40—and he’s celebrating in spectacular style. On Saturday, November 23rd, the founder and CEO of Smart Host, one of the capital’s top Airbnb property management companies, will host an exclusive bash at Maroto, Mayfair’s newest hotspot.
A Visionary, A Music Maker, A Trendsetter
Serg Ivo is no stranger to the spotlight. Beyond his business empire, he’s a magnetic figure in London’s entertainment scene, commanding dance floors with his electrifying DJ sets and mingling with the city’s most influential tastemakers. His milestone birthday promises to be a fitting reflection of his dual legacy both as a savvy entrepreneur and a celebrated cultural curator.
An A-List Affair
With a guest list limited to just 150 VIPs, the party is strictly by invitation only, ensuring the crème de la crème of London society will be in attendance. Expect a dazzling mix of fashion icons, luxury lifestyle influencers, property moguls, and music industry heavyweights, all gathering under one roof to toast Serg’s milestone. From the first sip of bespoke rum cocktails by Rhum Tavern to the last deep groove of the night, this soirée is set to be a masterpiece of indulgence.
The Rebirth of a Musical Icon
This isn’t just a birthday—it’s a cultural moment. Serg Ivo will unveil a fresh chapter for Lost in Sound, the iconic music collective beloved by house and electronica fans worldwide. Under its new banner, Lost in Sound Family, the brand will relaunch as a series of private, invitation-only events hosted at London’s most exclusive venues. And what better way to start this new era than at a party celebrating the man who helped put it all on the map?
Music to Get Lost In
Music lovers, take note: the artist lineup is a dream come true. With Serg Ivo himself spinning a birthday set, the evening will also feature:
- Bosacki (@michaelbosacki) – A Burning Man legend known for his atmospheric vibes.
- Urmet K (@urmetk) – A maestro of deep, melodic rhythms.
- Voah (@voah_ofc) – Delivering a hypnotic hybrid live guitar set straight from STATE.
Together, these artists will create an auditory journey blending organic house grooves, deep melodic rhythms, and soul-stirring electronica, making the dance floor the heart of the night.
For those lucky enough to be invited, this isn’t just a party—it’s a statement, a celebration of a life well-lived and a career that continues to shape London’s cultural landscape. With a vision as bold as his beats, Serg Ivo is giving London one more reason to celebrate—and we can’t wait to see what he has in store. For now, we’re counting down to what promises to be the party of the year.
