You can improve your branding work by paying attention how departing employees answer this question. Instead of a specific example, you want to know the general pattern your departing employees notice when you ask them this question.
You may encounter some outliers (such as responses from staff who are concerned or have a negative perception of the organization), but over time you will begin recognize your company culture. From there, you’ll have a clear understanding of the business’s operating environment, including whether or not it’s appropriate and, if not, what can be done to fix it.
You can use the positive aspects of the responses that arise based on recurring themes to improve how job seekers see your company. For example, if 50 employees state that the company culture is open and honest (or words to that effect), and 10 employees state that it is somewhat different, that gives you a pretty good indication of how your company is viewed. The bad, on the other hand, needs to be addressed if departing employees constantly bring it up. This can be seen as one of the best exit interview questions for employers to ask.
