NVIDIA’s GeForce NOW app launched on selected Fire TV devices on Thursday (February 12).
The new app gives users convenient access to more of their favorite games by linking with their existing PC game store libraries, including Steam, Epic Games Store, Battle.net, and more.
GeForce NOW features more than 4,000 games, including popular titles like Arc Raiders, Battlefield 6, and Borderlands 4, all available with NVIDIA’s GeForce RTX-powered graphics and fast performance.
Stream PC games to any screen in your living room with a new GeForce NOW app for Amazon Fire TV sticks! @amazonfiretv pic.twitter.com/Z7gt9OdqZn
— 🌩️ NVIDIA GeForce NOW (@NVIDIAGFN) February 12, 2026
Amazon said: “Fire TV customers now have access to thousands of PC-quality games through the NVIDIA GeForce NOW app, available on select Fire TV devices.
“You can experience the games you already own in high definition via the cloud and on any screen—in your living room, a hotel room, or anywhere there’s a TV with an HDMI outlet and a fast internet connection.”
The launch of the new GeForce NOW app comes after cloud gaming usage on Fire TV devices more than doubled in 2025.
Which Amazon Fire TV Sticks support the new GeForce NOW app?
The GeForce NOW app is only available on Fire TV Stick 4K Max (2nd Gen) or Fire TV Stick 4K Plus (2nd Gen) devices.
Users will also need a compatible game controller and a GeForce NOW Membership.
Monthly and yearly subscriptions are available, ranging in price from free ‘Basic’ packages to the £199.99 12-month ‘Ultimate’ plan.
Day-passes are also available for £3.99 (Performance) and £7.99 (Ultimate).
‘Dodgy’ Fire TV Stick users reminded of dangers associated with illegal streaming devices
People using ‘dodgy’ TV Fire Sticks/Boxes have been issued a fresh reminder of the dangers associated with using illegal streaming devices.
Illegal TV Fire Sticks and/or ‘dodgy boxes’ are streaming devices that have third-party software installed in them, allowing users to watch premium content from providers such as TNT Sport, Sky, Disney+ and Netflix for free.
The use of these devices is a “serious crime”, and police forces across the UK and Ireland, as well as organisations including Crimestoppers and the Federation Against Copyright Theft (FACT), have been attempting to stamp them out.
People who access illegal TV streaming services are potentially liable to prosecution for criminal offences, including under Section 11 of the Fraud Act 2006.
Is it acceptable to use illegal streaming devices?
Despite the risks of using ‘dodgy boxes’ and other illegal streaming devices, the Sports Industry Report 2026 recently revealed that 58% of fans and 66% of professionals think it is socially acceptable to use pirate streaming channels to watch live sports content.
Subscription costs are to blame, according to 60% of fans and 90% of industry professionals, for the use of illegal streaming devices.
Despite these findings, piracy levels in the UK have declined by 3% (down from 32% to 29%), according to the Intellectual Property Office’s most recent online copyright infringement tracker survey.
The dangers of using illegal streaming devices
“Illegal streaming services are increasingly operated by sophisticated criminal networks, often involved in other types of crime,” BeSteamWise explained.
Meaning those who use illegal streaming devices run the risk of “letting criminals in”, resulting in:
- Viruses and malware
- ID theft, scams, and fraud
- Inappropriate content
Around 39% of illegal streamers in the UK have suffered financial losses due to cybercrime linked to piracy, according to BeStreamWise.
The average amount stolen through illegal streaming is £1,680, while one in ten have lost more than £5,000.
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What is the penalty if caught with a ‘dodgy’ Fire TV Stick?
Not only can the use of illegal streaming devices leave users open to ID theft, fraud, and viruses, but it can also result in fines and jail time.
Those caught using or selling a ‘dodgy’ fire stick/box and streaming premium content without paying are in breach of Section 11 of the Fraud Act 2006.
It says a person will be in breach if they obtain services “without any payment having been made for or in respect of them or without payment having been made in full”.
A person found guilty of this kind of offence could be fined or face a jail sentence of up to five years.
