The FIFA World Cup 2026™ is finally here and football fever has well and truly
taken hold. Giving Londoners the chance to celebrate like never before, Budweiser is hosting the ultimate fan day in Camden on June 13 where there will be appearances from England’s former goalkeeper David Seaman and England legend Fara Williams. Visit the “Let it Pour” experience, an immersive football themed pub this Saturday for the chance to walk away with exclusive signed merch and so much more.
For one day only from 1pm-4pm, Budweiser will transform Studio 48 in Camden (48 Chalk Farm Road) into an interactive mural of Jordan Pickford, Ollie Watkins and John Stones. But behind the artwork lies an immersive pop-up pub experience, designed with football fans front and centre.
Get stuck into the football frenzy with Budweiser at the “Let it Pour” fan day.
Once you enter into the transformed football themed pub area, you could have the chance to meet the England legends, see exclusive England memorabilia, including shirts signed by the 1966 England squad, and will even walk away with insane merch potentially signed by Seaman, Williams, or Sir Geoff Hurst. There’ll also be plenty of frosty Budweiser available on the house, because football is best celebrated with an ice cold beer in hand.
The best part? The pop-up is free to enter. All fans need to do is turn up, join the queue and get ready for an afternoon of football-filled fun. Oh and don’t forget to scream your World Cup excitement through the window!
Celebrate the World Cup with Budweiser this June at this “Let it Pour” experience in Camden.
