Co-op has launched ‘The Winners Share It All’– a new competition designed to help boost support of thousands of local causes across the UK and give member-owners a chance to win prizes for themselves and their communities. Any Co-op member-owner who spends a minimum of £5 in store or online, scans their card and has selected a Local Community Fund cause, will be automatically entered into a monthly prize draw.
Shoppers can enter as many times as they want across the period and each £5 shop will activate one entry into the competition. Ten Co-op member-owners each month will win £500 worth of prizes for them and £5,000 for their selected cause. Non-members can sign up for just £1 via the Co-op App.
The Local Community Fund has donated more than £107m to 36,000 causes since it began in 2016. The fund supports thousands of grassroots community projects and Co-op Members can choose which local cause they want to support.
The new ‘The Winners Share It All’ initiative will see Co-op Local Community Fund causes receive a share of a £500,000 boost to support projects that benefit Co-op member communities.
Kenyatte Nelson, Chief Membership and Customer Officer at Co-op, said: “Co-op membership is not a loyalty scheme but rather a different way of doing business, allowing us to provide value in ways that others can’t. We exist and are run for the benefit of our millions of member-owners.
“Our relentless focus on strengthening our financial position has enabled us to deliver increased value for our member-owners and continue our support for communities and we’re thrilled to be launching ‘The Winners Share It All’ campaign as we continue to offer meaningful value for our member-owners and an exciting way to provide even more support for our member’s local communities.
“The prize draw is open to all existing and new Co-op member-owners and the best part is that all people need to do is make sure they remember to swipe their card when they shop and have selected a cause. To become a member-owner, customers can sign up in-store or online for just £1 and start saving on their daily shop while supporting local groups in their area.”
For more information about ‘The Winners Share It All’ how to select a cause and Co-op Membership benefits visit https://www.coop.co.uk/communities.
