Virgin Hotels has completed the renovation of its London-Shoreditch property, presenting new suites, and debuting as part of the Hi-Fi listening bar as part of the renewed offer.
The 120 bedroom hotel on Curtain Road today revealed the last phase of the change, Richard Branson, in opening.
The project has 14 new suites and presents ‘hidden grooves’, a vintage-inspiration music bar.
The hotel, the seventeenth property of Virgin Hotels worldwide, marks the brand’s debut in London. Virgin Hotels is part of the Virgin Hotels collection, which also has locations in cities such as New York, Chicago, New Orleans and Edinburgh.
Hidden grooves are designed to awaken the 1970s living room atmosphere with vintage furniture and music memories. Draw inspiration from Japanese listening bars and the early Virgin Records season, the venue offers a studio-album cocktail menu and a vinyl-centered music program. The sound experience in London is improved by project sound.
The new suites developed in collaboration with Lynne Hunt London and Virgin Hotels’s internal design team are inspired by the 1970s. The interiors showcase rust, olive green, light blue and cream, complemented by bouquet, velvet and leather patterns.
The most important features of the suites are custom furniture, patented beds at Virgin Hotels and customized gardens.
Richard Branson, the founder of the Virgin group, said: “It’s a tribute to Virgin’s music root. We built our name on records – now within a beautiful new hotel we have built a space that people can enjoy them again. Who doesn’t remember to visit the Virgin Megastore and listen to music before I chose?
Branson added, “I’m really happy to celebrate the great opening of Virgin Hotels London Shoreditch. London We started Virgin more than 50 years ago, and it is really special to mark the opening of the first hotel here. The Virgin Hotels was built on the idea of doing things differently, and Shoreditch is a perfect reflection of that spirit.”
James Bermingham, Managing Director of Virgin Hotels Collection, said: “Because the hotel opened its doors last August, it has happened in a step -by -step change, and we could not have been more enthusiastic to finally reveal Virgin Hotels London -Shoreditch and officially celebrate our property in the Virgin Hotels collection of our property.”
The hotel’s comforts include roof swimming pool, gym, nursing facilities, roof club, Marlin roofing restaurant and Lucy application for personal service. The new signature restaurant will also be opened later this spring.
