One of London’s most touching sights has announced its return this winter. This November, Chelsea’s Duke of York Square will be taken over by 30,000 white roses as it transforms into the Ever After Garden. The sea of illuminated roses will provide a way to remember lost loved ones and raise money for charity.
The Ever After Garden will open to visitors from November 13 to December 16. The Royal Marsden Cancer Charity has joined forces with Brookfield Nationwide Building Society to bring the Ever After Garden 2025 to Cadogan. Previous iterations had taken over Grosvenor Square, but this year’s display sees the sight moving to Chelsea for the first time.
The garden will open every day between 3-9pm. This allows for optimal viewing of the white roses glowing in the evening light. It’s set to be a truly breathtaking sight for visitors to the area.
Entrance to the garden is free, but visitors can make donations or dedicate a rose to a loved one they have lost. The cost of each rose helps to raise funds for The Royal Marsden Cancer Charity. Dedications can be done in person or online, in which case stewards handwrite them to keep the personal touch.
The Ever After Garden
The Ever After Garden first appeared in 2019 as a stunning and peaceful way to commemorate the people we have lost. Following an absence in 2020, the gorgeous sight has since returned every winter. As of last year, the stunning memorial had raised over £870,000 for the Royal Marsden Cancer Charity.
The garden was designed by Anya Hindmarch, Designer and Trustee of The Royal Marsden Cancer Charity, and fashion writer Camilla Morton. They created the space in memory of their friend, Production Designer Michael Howells. And the name of the garden? Well, that came from a film that Howells worked on: Ever After.
Said Anya Hindmarch:
“The Ever After Garden holds a special place in the hearts of so many people. This beautiful space offers a sense of hope, bringing us together to remember treasured loved ones in a very powerful way. I’m also immensely proud of the difference the garden makes to people with cancer and their families. The money raised for The Royal Marsden Cancer Charity funds life-saving research, which is not only transformative for patients at The Royal Marsden, but enables breakthroughs in the way we treat cancer which have a meaningful impact far beyond its doors.”
If you’d like to dedicate a rose to a loved one, you can pre-order the dedication online. It will then be added to the Ever After Garden when it opens to the public this November. Find out more here.
📍 You’ll find the Ever After Garden at Duke of York Square, Kings Road, SW3 4LY. The nearest station is Sloane Square.
