Formula 1 driver Fernando Alonso has invested in Sticks’n’sushi in Denmark and Japanese restaurant group.
The double world champion has acquired a stake in the company alongside the venture capital company McWin Capital Partners, which had a majority share of the business last year.
The restaurant spokesman described it as a ‘meaningful investment’, although this is money that the Spanish driver accounts for more than 20%.
Founded in Copenhagen in 1994, Sticks’n’sushi generated £ 90 million in revenue for the year ending June 2023. The group has 14 restaurants in London, one in Oxford, and 15 places in Denmark and Germany.
Alonso is reportedly a long -time admirer in the chain and has previously shared on Instagram that it is his “favorite restaurant”.
Fernando also has a long -term relationship with McWin, which supports the Big Mamma group and Gail. Since 2024, McWin has helped to open new Sauvo’n’sityhi places in Richmond, Islington and Battersea in London.
Alonso said, “I am excited that I have collaborated with McWin to invest in Sticks’n’sushi restaurant group with a clear goal of making it” Brita “Japanese food” Big -Britain and Europe.
McWin plans to expand Stick’n’sushi to new markets and last year received a £ 22 million loan from the Oaknorth Bank to support these growth initiatives.
Harry Goss, chairman of Sticks’n’sushi and McWin’s partner, said: “We have enjoyed a great partnership with Fernando since our early times. His investment in Stick’n’sushi is a huge validation of business quality and a clear opportunity in front of it.
“Fernando Alonso and Sticks’n’sush have a common passion for excellence, and we are enthusiastic about seeing what this partnership brings.”
McWin also supports the German pizza and pasta brand L’Osteria and white rabbit projects that support restaurant brands such as Lina Stores and Krickket.
