Roxy Ball Room, a bar packed with games and activities, will open in spring 2026, bringing a mix of immersive gaming and nightlife to the area.
The venue will feature duck pin bowling, tech darts, basketball, beer pong, ping pong, shooting pods, American pool, tech shuffle, karaoke, and ice-free curling.
Joel Mitchell, marketing director at Roxy Leisure, said: “Introducing Roxy Ball Room to London earlier this year was so exciting for us, and we can’t wait to open the doors to our second site next year.
“The Roxy experience has proved popular in the capital, and for good reason.
“Players can expect even more great games, awesome food and drinks and top vibes from Roxy High Holborn – bring it on.”
The new site will also include a Crazy Pool course, making it the second location in the city to offer the game.
Roxy Ball Room is strictly for over-18s and will be open until late throughout the week.
The brand first launched in Leeds in December 2013, when founders Matt and Ben Jones opened the original Roxy Ball Room on Boar Lane.
Since then, Roxy Leisure has grown to include 12 Roxy Ball Room and eight Roxy Lanes venues across the estate.
Its flagship London venue opened earlier this year in St Mary Axe.
The concept combines classic bar games with a lively, social setting, serving cocktails, American-style food, and bottomless brunches.
The atmosphere is set to a backdrop of rock and indie music.
The Holborn opening forms part of Roxy Leisure’s extensive expansion plans.
