There are a few traditions that Londoners can always depend on. These include the likes of the New Year’s fireworks, the Notting Hill Carnival, and the summer pilgrimage to the coast, among many others. But one annual tradition that sends a shiver down our spine each year is the opening of the Liberty Christmas shop.
The iconic London department store is famed for opening its Christmas shop at an absurdly early time. How early? We can hardly ever even make it to September before it opens up. And true to form, the Liberty Christmas shop has flung open its doors to invite in very early Christmas shoppers. So, if you like being prepared, now’s the time to get your Christmas shopping done!
The Liberty Christmas shop opened up for 2025 last month, and they’ve been slinging their festive goods for WEEKS now. Imagine stepping in off the streets of London mid-heatwave to be confronted by snow-y vistas and Christmas presents. Well, that’s exactly what recently happened to London shoppers who dropped in!
So, why exactly does Liberty open up the Christmas shop so early every year? Is it a confused store manager forgetting what month it is? Or perhaps someone in the company is a HUGE fan of the holidays. Either way, it’s become par for the course for Liberty to kick off the Christmas celebration in London before all the other shops. After this, we can expect to see the others follow as the months go by and the late London sunsets transition into twinkling Christmas lights.
The Liberty Christmas Shop
You’ll find pretty much everything you might need for the holiday season at this festive shopping destination. Their selection of “luxury Christmas gifts” is carefully “curated to make your home glow with festive warmth and make every day of December unforgettable”. In the store, you’ll find everything from baubles to decorations, snow globes, stockings, mugs, Christmas crackers, and more. And, of course, there’s the legendary Liberty Beauty Advent Calendar.
Look, we get it – this Christmas cheer is very premature. But can you really blame anyone for wanting to dive into the festivities? We’re a long way from the market stalls and the glowing lights, but the countdown has surely begun!
📍 Find the Christmas shop on the fourth floor of Liberty, Regent Street, W1B 5AH (nearest station is Oxford Circus).
Find out more about the Livery Christmas shop on their website.
